The Forward Company structure is unrivalled and set up to be fully responsive to each customer’s individual needs. Our fully flexible team of highly skilled operatives based at each dealership are backed up by an Area Manager who oversees day-to-day operations and a Regional Manager.

Operators
Being fully responsive to customer-demand, Forward has a team of over 400 fully insured, on-site operatives. As each operative is a representative of Forward and the dealership they work for, only those individuals are recruited who are reliable and ready to adapt to the requirements of each customer. We make sure that they are always smart and presentable. Each of our operatives is fully trained in all aspects of vehicle preparation, from ensuring customer satisfaction to safe working practices. We regularly assess and retrain to guarantee that all operatives wearing the Forward uniform are the best valeters in the business. All operators possess driving licences and have strong communication skills.

Area Managers
Forward Valeting prides itself on the strength of its Area Managers. All Area Managers have been with the Company for a minimum of five years and are committed to providing the best possible service to their customers. Area Managers are restricted to a maximum of 15 accounts and are never more than half an hour away from any one dealership. This enables them to maintain the highest standards of quality and ensure complete customer satisfaction by dealing with issues immediately. You can expect to receive a visit from your Area Manager at least 2-3 times a week. He will liaise with your key personnel in order to communicate any issues, help solve any problems straight away and ensure your complete satisfaction with our services. This personal approach allows us to react promptly.

Regional Managers
Our Regional Managers are the final reason why Forward consistently exceeds customer expectations and produces work that is to the highest industry standards. The Regional Manager liaises with both the Area Manager and directly with the customer to ensure that any issues, from changes in volume and quantity of cars to health and safety, are dealt with speedily and professionally.