The whole of the Forward team, from operators right through to Directors, are extremely proud of the fact that in all the years since inception, business has never been lost due to poor service. Every single member of the team is committed to maintaining this statistic. You can read for yourself what some of our customers say about us and service that we provide.

You can see for yourself what some of our customers say about us and service that we provide.


“We joined forces with Forward Valeting in August 2004. They look after our Group’s total valeting needs including preparing over 6,000 new and used cars and carrying out over 20,000 service washes for our Group Service Departments and Accident Repair Centre per year.

Their ability to cope with increased volume at short notice without compromising quality is excellent.

Our customer satisfaction has seen a significant increase in the areas that are influenced by Forward Valeting’s area of expertise, but they have not rested on their laurels. They work with us monitoring our customer’s feed back and are constantly working to further improve the service that they provide give us. Their management team is always available for discussion and demonstrates flexibility and cooperation

In the time we have employed the services of Forward Valeting they have delivered value for money and quality”.
Chris Ross
Group Aftersales Director
Essex Auto Group


“The Wayside Group’s relationship has gone from strength to strength with Forward Valeting over the past 7 years. From the senior team downwards there is a real desire to want to work together in driving standards to new levels which is vitally important in matching our customers’ expectations. The accountability of their management team and getting things done demonstrates their desire to want to make a difference and that they certainly achieve”.
John Caney
Group Sales Director
Wayside Group



We at Dovercourt have used Forward Valeting since the company was formed over 15 years ago. A business relationship that has lasted so long has been built on the back of the tremendous service that we have always received.

The exceptional retention levels of operatives and staff at Forward is further testimony to the company’s credentials and result in a very stable working relationship in the dealerships.’
Paul Wilkinson
Group Director
Lookers PLC



“Car valeting is not just about the cheapest price. Before we began using Forward we used various other national car cleaning companies. They all begin well but all too soon their standard lapses. For Phoenix, what makes the difference with Forward is their team of Managers who visit regularly, and pounce if something is array.

We are very happy with Forward’s standard, and I am sure they are helping us to sell more cars”.

Phil Jeffery
Managing Director
Phoenix Vauxhall



“We have used the services of Forward Valeting for over ten years. The standard of service, quality, reliability and professionalism is demonstrated daily.

It is our intention to continue our relationship for many years to come and we would have no hesitation recommending Forward to any other potential motor trade clients”.

Keith Mayo
Dealership Director
Pendragon